A 1950 industrial age approach to business has gone by the wayside. Businesses that have stayed in the “Build it, Sell it, Repeat” business model are not going to make it. Blockbuster is a dying business model because they own it, rent it, repeat has led the way for a better more convenient model to surpass them via the internet. Blockbuster is trying to integrate the model with new technology but you have to ask yourself if Netflix’s cache, ease of use and internet dominance will drive the last nail in the Blockbuster coffin. Diversification with partners at every level of business creates a mosaic of business opportunities that rise and fall depending on the changing marketplace. Partnerships allow businesses to make the adjustments quicker by using the resources of a more specialized party to reduce the learning curve on a required innovation. Partnerships are the insurance for business in the 21st century.AH